After all, website traffic is the reward for all your dedication.
So how do you fix this? How do you get traffic to your website?
That’s exactly what I’m going to cover in this article. From A to Z. Everything you need to know as a beginner or novice to get traffic to your website or blog or online store.
Let’s do this:
- 1 How to Drive Traffic to Your Website or Blog or Online Store
- 1.1 How do I Get Lots of Free Traffic Fast and Easy?
- 1.2 Here are 47 Ways to Get Traffic to Your Website [VIDEO]
- 1.3 Website Traffic Problems and Solutions
- 1.4 Why am I not Getting Traffic to my Website?
- 1.5 Why are My pages not Ranking High Enough in Google?
- 1.6 Website Traffic Types Quick-Lookup Table
- 1.7 Here are 47 Ways to Promote Your Blog or Website, Increase Traffic, Get More Visitors Subscribing and Get Higher in the Google Rankings
How to Drive Traffic to Your Website or Blog or Online Store
When it comes to website traffic, there are 2 types:
- free traffic
- paid traffic
Here’s what each traffic type typically covers:
- free traffic
- social media traffic (aka referral traffic)
- search engine traffic (aka organic traffic)
- content marketing (i.e. publishing and promoting content)
- guest blogging (providing it’s not paid)
- paid traffic
- pay per click advertising (aka PPC)
- banner ads
- media buys
- any traffic channel where you pay in exchange for visitors
NOTE 1: there’s always an exception of course (for example, you could get traffic to your website by handing out leaflets to people in the street, but in the name of sanity, I’m giving you the most actionable methods.
NOTE 2: there are always ‘innovative methods‘ popping up, such as blogging networks that may get you some traffic in exchange for your visiting other blogs in that network (and other such ‘ideas’) but these methods are not exactly a predictable way to drive targeted traffic, so I won’t be covering those.
How do I Get Lots of Free Traffic Fast and Easy?
This is a question that I see over and over.
Let’s clear that up now:
- if you want easy and fast traffic, then you need to look at paid traffic, because it doesn’t get any easier or faster than that.
- if you want easy and fast and free, then your only realistic option is to use Social Media.
- if you want tons of free traffic, then you will need to invest time (everything has a cost).
As you can see, free and fast and easy are usually not words that go together with ‘huge amounts of visitors’.
While you can get fast traffic using Social Media, to do so typically means you’ll need to invest time posting on Social Media to generate that traffic, and unless you have viral content, you’re not likely to generate a huge amount of traffic in a short period of time using this method.
That’s just how it is.
If you want huge waves fo visitors hitting your website, then you need to create content, and that takes time to create and time to rank.
Here are 47 Ways to Get Traffic to Your Website [VIDEO]
Ok, now that we have a handle on web traffic, let’s start to look at solutions to some common scenarios:
Website Traffic Problems and Solutions
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The above examples and solutions cover every question I’ve come across. There are many overlaps, of course, but reading through them with what you now know about traffic types should be starting to connect the dots for you.
But here’s the thing…
If you’re not getting traffic to your website, then it will help you immensely to understand why you’re not seeing visitors.
So let’s look at that now…
Why am I not Getting Traffic to my Website?
Here are the possible reasons:
- your pages are not ranking high enough on Google so nobody can find them
- nobody is searching for the keywords your page is optimised for
That’s it. You’re either not ranking or nobody is searching for your topics.
So that leads us to the next question:
Why are My pages not Ranking High Enough in Google?
That could be down to either of these things:
- your pages are not optimised
- your pages are optimised for keywords that you do not have the authority (yet) to rank for
And that leads us to the solution:
- optimise your pages better and target search terms you can realistically rank for.
To generate organic traffic, the things you need to focus on are:
- keyword research
- on-page optimisation (SEO)
- domain authority
- content marketing
- Keyword research will enable you to find keywords that have enough traffic search volume to support your website traffic goals.
- SEO will enable you to optimise your pages for the keywords you want to be found for.
- Domain Authority will enable you to rank for the more competitive words you want to rank for.
- Content Marketing is simply the process of creating the content that you want to rank in Google and other search engines.
And that is it.
If you’re not getting website traffic it’s because nobody is finding your pages, and nobody is finding your pages because they’re either not ranking high enough, or nobody is searching for those topics.
So how do you fix this?
- by making sure your pages are about things that people are searching for
- by optimising your pages properly
The first point is all about keyword research. The second point is all about SEO.
Website Traffic Types Quick-Lookup Table
The following table is a quick reference table to cement what we’ve just covered in this page:
[table id=11 /]
Ok, now that we’ve got the full picture on the different types of web traffic and how to get it, let’s put it all together and throw in a mix of ideas to help your website reach its potential!
Here are 47 Ways to Promote Your Blog or Website, Increase Traffic, Get More Visitors Subscribing and Get Higher in the Google Rankings
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I hope you enjoyed this guide. Web traffic is a big subject (as you can see) so here are some extra resources to help you along.
TIP: bookmark this page because I will always be adding new resources.
One last thing: check out my resource for all things SEO and marketing: