Hoz Bio

Hey, I'm Hoz. I used to shift boxes in warehouses. One day, it dawned on me that I was trading the best hours of my life for money. So I quit. I was 21.

I joined a rock band and wrote horror stories when I wasn't gigging. I was living the dream. Peniless, but happy.

When the digital revolution came, I pivoted and became an I.T. manager. The band had gone as far as it could (won the National Battle of The Bands, radio and T.V. play, but there was no future for rock in the UK at that point). It was a good time, a time for making very good money. It was a world apart from my warehousing days.

When my father died, I quit my I.T. job and co-started an I.T. / web company. I burned through my savings and went into debt to prop me through the startup years. It was a time of naivity and hope. 5 years later I realised I was unhappy with the internal B.S., so I quit.

I started my own thing: freelance web designer / SEO / eCommerce. I got to work with clients in 21 countries. It was a time when I worked 7 days a week for little money. It was a time of struggle, and of intense learning.

I married and we had our baby son right before the pandemic. Most of my clients went bust during lockdown and I had to teach online to make ends meet. My debt deepend. It was a time of hardship and struggle.

We stuggled over the next few years, both working and balancing parenthood with paying debts and bills. I started reviewing software tools on YouTube with the goal of building something useful and not depending on a boss or clients for my next paycheque. It was a time of hope.

When Open AI released Chat GPT I pivoted and went all-in on A.I. My channel took off and earned praise for my no-fluff tutorials. My content got me attention from SAAS companies all over the globe and I got to work with a great SAAS for 2 years. Things were looking very good. It was a time of excitement and hope.

On June 2024, a week away from our son's 5fth birthday, my wife passed away suddenly from an Athsma attack. It left us devastated. It plunged our world into a nightmare. We had no help from the state (anyone who's self employed knows how that works in the UK). We almost lost the roof over our heads. My mother helped immensely during this horrible time.

It's taken me almost 2 years to get my sorrow and grief under control. Things will never be the same again.

Today, my mission as a self-employed, single dad is to get through the coming AI disruption in one piece and position myself to take advantage of the new landscape, whatever that ends up looking like. It's a time that calls for focus and courage.

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