During a 5 year period working in eCommerce, I set up more than 250 online stores across many niches for clients in 21 different countries. Many of them used content marketing to reach their niche.
Many failed, some did OK, and a few made a lot of money.
I took what I learned in eCommerce and applied it to blogging. I launched half a dozen blogs in different niches, and although some started to work, I gave up on all of them within 12 months.
[I’ll let you in on the secret in a few moments.]
Then, when I launched https://theycallmehoz.com I made the same mistake again.
I deleted all my content, changed my approach, and the rest is history.
What I discovered is that a lot of people are teaching niche selection the wrong way around.
They do market research to find a profitable niche, they analyse the top competitors, and they hope to find a fantastic topic that is low in competition.
Here’s what I say:
Perfect Niche Selection is my process for selecting a profitable niche you can thrive in. It’s quick and requires no paid tools.
And once you get this process down, you’ll have a valuable skill forever.
Get this wrong and kiss your success goodbye. The importance of choosing the right niche, and the reason for most failures.
All you need to know about niches, without the fluff and the drama.
A look at the traditional ‘big 3’, and an overview of the rest.
The big mistake most make when choosing a niche (because of how niche selection is traditionally taught).
The secret behind choosing the perfect niche. The 2 Step Instant Authority play and how to never run out of content ideas.
Worried that your competition is bigger and better than you? Discover this never-talked-about powerful branding secret and how you can use it to your advantage
Learn how to tell if your niche is good or not. Includes the free tools I use for market research.
Discover The Upside Down Funnel technique and learn how to niche down the right way, and know when to stop.
How to validate a niche when you have no concise data. The Broad Niche Segmentation technique.
Learn how to monetize a niche that’s too specialized.
What if you already have a niche and it’s not performing? Learn to troubleshoot the only 2 problems that matter.
In fact, here are 2 very profitable niches:
Tell me: how does that help you?
What I’m going to teach you instead is how to find the perfect niche you can thrive in and earn money from.
In other words, a niche that that has traffic that can be monetized, and that you can serve well.
Theses are bad reviews of various popular niche selection courses. I’m not here to shame anybody, so I have not included course names or platforms.
The advice in this course was: “find some niche that has lots of money, scales well, and doesn’t require much work where nobody else is and won’t be…“
Hmm.. that doesn’t exist.
The second reviewer seems frustrated. Perhaps they felt the information didn’t justify the price.
The advice in this course was: “find your interest and hope that there aren’t too many competitors…”
Hmm.. interest does not necessarily equal a good niche.
The second reviewer was hoping for training on how to research undersaturated markets.
Hmm… that’s exactly the wrong way to do this.
The advice in this course was: “learn how to analyze your top competitors…”
Hmm.. not that useful if you choose the wrong niche to start with. The second review confirms that this is yet another old traditional niche finding course.
The advice in this course was: “look for high paying affiliate programs, then work from there…”
Again, this is traditional niche selection, and it’s completely back to front.
The second reviewer is complaining that there was no market research. It sounds like he has preconceived ideas of how niche selection is done, based on the old traditional model.
It took me half a dozen failed blogs to come up with a way that works today. It’s not a trick, nor it is a ‘hack’, or a fad.
It’s common sense plus experience.
In Perfect Niche Selection I show you my process in a way that’s simple, easy and fast to understand. No experience necessary.
Yes. There are 15 video modules (including the Summary).
14 video modules + 1 summary.
Perfect Niche Selection is a one time payment course. It may later become part of a subscription membership site, but right now it’s a one-time payment.
The full course is available straight away.
Getting traffic is the result of creating and promoting content. This course is about choosing the perfect niche.
The course covers the only market research you need to do to validate a niche, using free tools. It is not, however, an in-depth course on market research. But you can use a tool like SEMRush – that will give you all the market research tools you could ever wish for.
No. But you can use a tool like SEMRush – that will give you all the competition analysis you could ever wish for.
Clicking the button will take you to my course platform: RisingSolopreneur.com